We look at Twitter’s biggest publishers of April 2014, with full top 25 breakdown.
April was a busy month for international news and tech. Crisis in Ukraine, elections in India, prominent deaths, net neutrality, Heartbleed and more all led to extensive coverage in the media. And as we already know, there’s little that Twitter likes better than extensive news and tech coverage.
Following on from yesterday’s post on the biggest Facebook publishers of last month, here’s Twitter’s equivalent.
According to the all-knowing Spike, here are the top ten Twitter publishers of last month, with their share counts:
Throughout the top ten, the list is more or less in the same order as March’s rankings.
The BBC yet again made gains in their shares. Their breaking news coverage seems to get substantial lift from the massive followership amassed by their various Twitter accounts. Their story on the death of Peaches Geldof was the most-tweeted news story of last month, with over 36,000 shares, while they also had a big social story with news of David Moyles’ sacking as manager of Manchester United.
The New York Times consolidated their position at number two, with just under 2m shares. Their biggest stories included news of writer Gabriel García Márquez’s death and an early post on America’s Middle Class from their new data/explanatory blog, the Upshot. That piece got almost 10,000 shares, which was probably boosted by curious media watchers. No publisher has so far joined the BBC on the other side of the 2m mark.
Mashable pulled back to third spot – their explainer on the Heartbleed bug was the fourth most shared piece of content on Twitter in April. NBC made way for Fox News at number 10.
There is a notable newcomer to the top ten – Time.
As we outlined in April’s Facebook rankings, Time relaunched a new site at the start of March, which is optimised for social traffic and mobiles. With significant gains for both their Facebook and Twitter interaction counts, the initial indications are good.
Further down the list, there were entries from two Indian publishers – The India Times and NDTV. India’s national election build-up was a major news story last month, and these two publishers seem to have successfully captured Twitter’s attention with their coverage in April. We might be seeing more Indian focussed sites appearing in our timelines and publisher rankings in the future – the country has been gathering a lot of attention in the digital media sphere in recent times. Despite the politics however, NDTV’s biggest story of the month (and one of the most-shared globally on Twitter) was a piece about the release of a 13 year-old elephant named Sander.
Check out the top 25 publishers and their stats below. Please note that figures are for content published in April 2014 alone. For more social publishing data and analysis sign up for our weekly newsletter.
Questions? Comments? Requests? Let us know in the comments below, or on Twitter @NewsWhip.
How do we know how sites are performing on Twitter?
We compiled our data using Spike, which tracks the content that people are sharing and engaging with on Twitter, in real time. It’s used by some of the world’s leading digital newsrooms – there’s a free trial for new users.
NewsWhip gathers its data from Spike, our professional platform that monitors the social distribution of news. While we strive for complete coverage, sometimes we will miss some content for some publishers. If it looks to you like we’re missing something or have our numbers wrong, drop us a line.